Who said going blonde was easy?
However, when it comes to preventing discolouration and brassiness purple shampoos surely know the trick.
By taking inspiration from the colour wheel, where opposite colours on the chart are known to neutralise each other, this tone-saving product was born.
Created to keep brassiness at bay, they’re designed to help maintain blonde hues and prolong your next appointment to the salon.
So, for your next purchase, Emirates Woman has created an editor-approved guide of all the tried and tested purple shampoos for all your tonal needs.
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Images: Supplied & Feature image: Instagram @sophieturner