The Middle East’s first men’s fashion week is coming to Dubai later this month.

Championing key designers from this region, Dubai-based Arab Fashion Council have launched Arab Fashion Week – Men’s in partnership with Facebook.

The history-making fashion event will take place from January 28 to January 30 and will feature established and emerging menswear designers from the UAE, Lebanon, Iran and more.

Jacob Abrian, the founder and CEO of the Arab Fashion Council, shared his pride about beginning a “new journey” in the world of men’s fashion in the Middle East.

“As the only official fashion week established within the region, the Arab Fashion Council is thrilled to launch Arab Fashion Week – Men’s and to begin a new journey to shape the future of the emerging menswear market across the Arab world both by nurturing the creativity of regional designers and, through our continued support to international designers wishing to explore opportunities within the region,” he said.

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Set to be streamed on Facebook Live and Instagram Live, over two billion users will be able to view the various designers’ collections taking part, as well as being able to pre-order pieces directly through the Instagram shopping tab.

With the ever-changing landscape of fashion and how we interact, particularly in the last year, the innovation and launch of Arab Fashion Week – Men’s is a pivotal and groundbreaking move in this region.

Going forward Arab Fashion Week – Men’s will take place twice a year – in January and June – in-keeping with the global menswear fashion calendar.

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Images: Supplied