As an ode to the Boucheron’s brand values and ethos, their latest campaign for the Maison, exclusive to the Middle East, gives meaning to the technical mastery by helping women reveal their uniqueness. Three special women, Nour Arida, Jessica Kahawaty and Saira Arshad who are dear to the Parisian house, are encouraged to share the values that sit are close to their heart on screen.

With the limitless artistic talent that lies at the origin of each creation, the message emulated through the campaign highlights the vision of Boucheron, which aims to place women at the centre of its pieces.

Lebanese model, Nour Arida represents the three generations of her family with her daughter Ayla and mother Nayla wearing pieces from the Serpent Bohème collection. The trio are seen glistening in the Serpent Bohème Multi-motif ring, set with round diamonds, in yellow gold, the Serpent Bohème Multi-wear Pendant earrings, set with round diamonds, in white gold and the Serpent Bohème 23 motifs necklace paved with diamonds, in yellow gold.



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Part of their Legacies campaign. Link in bio. #LegaciesByBoucheron #SerpentBohème #NourArida

A post shared by Nour Arida (@nouraridaofficial) on

Lebanese-Australian model, Jessica Kahawaty, and her mother, Rita Kahawaty, are seen expressing their deep connection for each other on camera while being adorned with stellar jewels from the Plume de Paon collection. The duo wears the accent Plume de Paon earrings in pink gold, rose-cut diamond, paved with diamonds and the Plume de Paon ring in pink gold, rose-cut diamond, paved with diamonds.

Lastly, travel influencer Saira Arshad sparkles in the stunning Quatre and Jack de Boucheron collections with her friends expressing togetherness in a compassionate manner. As a muse for luxe French Maison, Saira and her friends are elegantly styled in the Jack de Boucheron yellow gold, single wrap. Quatre Radiant Edition paved with diamonds on yellow gold, Large, Quatre Radiant Edition Openwork paved with diamonds on yellow gold, Large and Quatre White Edition hoops paved with diamonds on yellow gold, pink gold and white ceramic.

AS one of France’s oldest jewellery houses, Boucheron truly embodies modernity while staying authentic to their roots as depicted through this campaign.

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Feature image: Supplied, photography by Zuzanna Blur