IN PARTNERSHIP: When you’re pushed outside of your comfort zone, incredible things happen.
This is the mantra Reebok is embodying for the upcoming season with its latest collection inspired by the art of movement.
With yoga growing as a wellness practice in the Middle East, the athletics brand has launched its latest yoga collection ensuring seamless movement goes beyond each class.
As an activity to build muscle tone and strength, yoga comes with a host of uncomfortable positions which promotes overall relaxation in the long run. To champion this concept and showcase how wearers can find comfort with the apparel in the most uneasy yoga exercises, the brand launched a campaign surrounding the theme ‘uncomfortably comfortable’.
Without compromising on style, these activewear staples can seamlessly fit into any wardrobe. With a plethora of subtle prints and delicate details, wearers can incorporate the pieces for both fitness classes and everyday activities, including a post-workout lunch with friends.
The high-waisted leggings, t-shirts and supportive bras are designed with moisture-wicking fabrics that are soft to touch for long-lasting comfort and promote a feel-good factor.
As the foundation of any workout, opting for the right activewear is a crucial step for an impeccable fitness routine and is proven to inspire and motivate you just as much.
For the faces of the campaign, Reebok chose three UAE-based yogis Yassmine Elkholy, Merishka Naidoo and Sophia Seyerh, who have been long-time enthusiasts of this mindfulness practice to closely resonate with the theme.
To officially launch the collection in the UAE, Reebok MENA hosted a yoga retreat under the theme ‘Reconnect, Realign and Reaffirm’ in honour of International Yoga Day on June 21, 2022.
The latest collection can be purchased at the Reebok store in The Dubai Mall and The Galleria Al Maryah, Abu Dhabi. For more information visit @reebokmena on Instagram.
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