Reebok Classic and Sandro have become sole sisters with the two brands teaming up to launch some seriously fierce trainers.
This is definitely the year of the designer trainers and Reebok Classic have not missed a sartorial beat, teaming up with luxury Parisian brand Sandro on an inaugural capsule collection for spring/summer 2015. The collection centres on Reebok Classic’s iconic InstaPump Fury, fusing the distinct but complementary design attitudes of the brands to create two limited edition styles for women. The collection’s simple yet bold aesthetic, features strong lines and first-class design details.
Debuted in 1994, the InstaPump Fury quickly made a name for itself as one of the most technologically advanced sneakers in the industry. The silhouette has since garnered cult status and is a favourite amongst trend hunters.
The Reebok Classic x Sandro collection draws inspiration and design references from two influential decades – the 1970s and the 1990s- adding up-to-date details through the use of technical materials.
The spirit of clubbing inspired the Black/Major Purple InstaPump Fury, which boasts subtle colour blocks and a luxe material finish. The White/Wicked blue women’s InstaPump Fury fuses a sporty feel with an edge of both femininity and luxury. The theme is further embellished by bright red and yellow colour infusions for a subtle 1990s feel.
Todd Krinsky, Vice-President of Reebok Classic, said: “The Pump Fury has such an iconic look but is also constructed from very clean and angular lines. Sandro are equally bold in their design approach but their execution is always fresh, modern and clean. There is a distinct synergy between the two, so the Reebok Classic x Sandro InstaPump Fury is the perfect collaborative sneaker and we are excited to introduce this capsule collection for both men and women.”
Evelyne Chetrite, Founder and Creative Director of Sandro said: “I am thrilled to work with Reebok on this exciting collaboration. I believe that it’s the perfect mix for our customers: the contrast between street style and femininity.”
What better way to showcase the new trainers (Dhs1,150) than with a video… Right, whilst you’re watching that we’re off to get our hands on a pair of those colour block pumps – it has our names all over it.
Reebok Classic X Sandro Pump Fury women’s capsule will be available by mid-February at Sandro store, the Mall of the Emirates.