Syrian-born designer Rami Al Ali may be Dubai-based but his spectacular creations are an international sensation with celebrities from singer Kelly Rowland, TV star Kelly Osbourne, model Iman and style icon Miroslava Duma all wearing his gowns on the red carpet and at prestigious fashion shows. The secret to Rami’s success lies in the detail, which the private designer finally gives us a sneak preview of in this behind the scenes video. 

Taking you from the atelier to the red carpet, in this video Rami Al Ali invites you on a journey revealing every step of his process from his inspirations to the intricate application (by hand, no less) of his famous embellishments.

The five-minute film shows Rami preparing his couture dresses for his autumn winter 2014 look book. From the model fittings to the fashion shoot, the designer finally gives us a glimpse of his world – and it’s one that’s as glamorous and exciting as we expected.

Here’s some of our favourite gowns from his latest collection:

rami al ali rami al ali rami al ali rami al ali rami al ali rami al ali rami al ali rami al ali rami al ali rami al ali

Rami Al Ali’s atelier is located in Villa #697, Al Wasl Road, Jumeirah, Dubai, (04) 3945607