Organisers say it’s the world’s first floating fashion week.

Usually when people talk about nautical style they mean breton stripes and gold buttons, but this is a slightly more literal interpretation.

The iconic Queen Elizabeth II cruise ship will host the next edition of Arab Fashion Week, it’s been announced.

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Now permanently moored at Port Rashid and open as a hotel, the QE2 will roll out the runways from May 9 to 12.

We’d say Arab Fashion Week organisers are all about firsts at the moment. Not only will this be the world’s first floating fashion week, they say, it comes a month after Saudi Arabia saw its first Arab Fashion Week.

That event was held at Riyadh’s Ritz Carlton Hotel, and included shows from Roberto Cavalli and Jean Paul Gaultier.


“We are proud and honoured by this strategic partnership with MBM Holding, which aims to implement the vision of the Arab Fashion Council in positioning the UAE on the international map of fashion and design economy,” organiser Jacob Abrian told The National.

MBM Holding is a Dubai-based investment and development company.

Designers from the UAE, Egypt, Lebanon, Italy, Switzerland and beyond will show collections aboard the QE2, with labels like Amato Couture and Aiisha Ramadan taking part.

The QE2 sailed into Port Rashid back in 2008, before undergoing refurbishment and reopening as a hotel in April.

It’s in a soft opening phase over summer, with a grand opening coming in October.

We’ll see you on board…

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