The buzz surrounding New York natives Dao-Yi Chow and Maxwell Osborne’s label Public School is so loud it’s deafening. Recently appointed as creative directors at DKNY their collections have become a real fixture on the NYFW schedule, and now they have chosen Dubai to stage their inaugural collection.

Today the designer duo, Public School will showcase their inaugural pre-fall collection in Dubai at an A-list event in partnership with Cadillac – the collaboration will also promote the first-ever 2017 Cadillac XT5.

The show in Dubai will mark Public School’s first international runway show, with the collection becoming available in 2016.

Public School, Cadillac XT5, Dubai

Public School designers Dao-Yi Chow and Maxwell Osborne next to the Cadillac XT5

A spokesperson said: “Public School grows its global footprint through the partnership with Cadillac: the curated collection will be revealed as part of the runway show in Dubai on the eve of the Dubai Motor Show.”


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The collaboration is an unique project in which the Cadillac XT5, will debut at venues around the world in partnership with the acclaimed fashion designers.

Public School, Cadillac XT5, Dubai

The new, swanky Cadillac XT5

This collaboration continues Cadillac’s engagement with the fashion community, supporting both emerging and established designers. Earlier this year Cadillac launched a specially curated capsule collection chosen and styled by fashion icon Nick Wooster, who interestingly enough models in Public School’s spring/summer 2016 campaign (see gallery below), and will also be attending their debut showcase in Dubai. In fact the street style star has already been sharing his expeditions in the region on Instagram.

Nick Wooster Public School, Cadillac XT5, Dubai

Nick Wooster is in Dubai for the Public School Cadillac XT5 partnership

So what can we expect from Public School’s show? A combination of urban sportswear and street style luxury.

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“We’ve never been to Dubai before but we’re super-excited to see it first hand – we’ve heard it’s like a more extravagant version of Vegas,” Dao-Yi Chow and Maxwell Osborne said to Emirates Woman ahead of their arrival. “There’ll be a lot of prep work once we’re there but we’re hoping to get some sand dune buggies and drive them to Abu Dhabi!”


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“We’ve never shown outside NYC before,” added the duo, “and we’re so linked to the city, so it’s kind of bittersweet for us to not show there. The Dubai opportunity was something we couldn’t pass up. It’s a real luxury for us to be able to do a destination show but I don’t think it’s something we’ll do going forward. Not in the near future.”


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Public School Pre-Fall 2016 & Cadillac Unveils the First Ever XT5 at Dubai Design District, today (November 9) from 8:30pm

Scroll through below for a look at Public School’s spring/summer 2016 collection