IN PARTNERSHIP: A popular jewellery brand founded in India, Tanishq has managed to create a global foothold — including a dominant presence in UAE.

Vision behind regional expansion

With its recent expansion in UAE, the jewellery label is looking to deepen its foothold in the region’s luxury-loving market. As a central attraction for shoppers from across the globe, Tanishq is ready to welcome a diverse variety of customers to its doorstep.

While an array of luxury jewellery brands are vailable to choose from, what makes Tanishq a standout choice in UAE? The label is known for setting standards higher than its contemporaries and delivering ‘promises’ every single time. Whether it’s top-notch quality or services that require them to go above and beyond, Tanishq is all about putting in that extra effort.

As per Aditya Singh, Head of Jewellery, Tanishq International Business, Titan Company Limited, the tourist inflow into UAE continues to remain unfazed even during summers and the brand is looking forward to making the most of this season.“We are looking forward to an exciting summer ahead. Customers can expect our world-renowned impeccable service and personalized customer support as they step out in style this summer. Our Tanishq Promises are a reminder to our existing and new customers that there is no compromise on quality or choice at Tanishq. They can also always expect the best.”

Quality is always key

Speaking of services and offers, Tanishq allows easy exchange and upgrades on all Tanishq diamonds at prevailing diamond rates making it a far more memorable shopping experience. While availing this, there is no compromise on quality and the consumer can be assured that every piece of jewellery will have uniformity in terms of colour and clarity.

Although many brands infuse synthetic lab-made diamonds in their jewellery, Tanishq diamonds are 100% natural and are sourced ethically and conflict-free. This makes the brand every ethical shopper’s preferred choice.

To dive a little further into the technicality, all Tanishq diamonds are 100% cartage-assured — which means there are 0 deviations from the stated number. The reason why all coloured gems on Tanishq designs are priced separately and transparently billed.

Tanishq takes extra pride in the fact that it offers the best exchange rate for gold in the market. Having said that, the purity of the gold is guaranteed, owing to the Tanishq Karatmeter, a spectroscopic device that uses X-ray to provide an accurate and non-destructive method of testing the purity of gold, at no cost.

The leading jewellery brand makes sure to only charge for the weight of gold without the weight of stones. When it comes to other precious stones, the bijoux label offers 100% exchange value on items like diamonds, polki, rubies and emeralds.

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