Pritika Swarup, Founder and CEO of Prakti Beauty on her morning to evening beauty Routine.
Talk us through your morning routine.
I love my morning rituals. Despite not being a natural early riser, I ensure I have 2 to 3 hours to myself before beginning my workday. My routine starts with a 5-minute meditation and a few breathing exercises, followed by a low-impact workout like Pilates or CorePower Yoga. Then, I take a walk with my dog Bella, to enjoy the fresh air, especially along the west side by the water in New York, now that the weather is so nice.
Afterwards, I prepare my CCF tea (cumin, coriander, and fennel) at home – it’s my favorite detox drink. Then I do my skincare routine, starting with Solawave red light therapy and continuing with my daily 4-step skincare regimen (RaniRitual) from Prakti. This routine keeps my skin healthy and radiant! SundaSkin Serum and SapnaSoft Moisturizer are the perfect base for makeup if I’m going to do a quick fresh look or heading to a shoot.
How does your evening routine differ?
My evenings are dedicated to spending time with the people I love. I make it a priority to have a date night at least once a week, whether it’s going for a long walk together or watching our favorite movie. I also make sure to call my family and occasionally have dinner with friends. My evening beauty routine also starts with RaniRitual, but it’s more indulgent because I love incorporating a mask. Depending on my skin’s needs, I use either a detox or moisture mask.
Lately, with all my traveling, I’ve been using Prakti’s MahaMask Pampering Moisture Treatment 3-4 times a week. It deeply hydrates, brightens, and restores radiance. While it can be used as a 15-minute mask, I usually leave it on overnight, letting it fully absorb into my skin. The difference in the morning is insane – dewy, plump, and glowing skin! Additionally, I practice Abyangha massage with coconut oil all over my body a few times a week. This improves circulation, detoxifies the system, moisturises the skin, and promotes relaxation. It’s the best way to get ready for bed.
What are your go-to skincare products?
I use Prakti’s SundaSkin hydrating serum two to three times a day. This unique all-in-one formula immediately absorbs deeply into the skin, making it the perfect daytime makeup primer. It’s my go-to evening serum and a glow booster for my chest and arms. I always carry it with me! For summer, I love the Glow Recipe Watermelon Glow Niacinamide Dew Balm Sunscreen Stick. It’s an ultra-clean skincare product that’s easy to take anywhere for follow-up applications. I regularly apply sunscreen throughout the day, especially in the summer.
Are you a fan of masks?
Yes, I love to mask – it’s a nice way to show a little extra love to yourself. I use Prakti’s PaviPure warming detox mask at least twice weekly to unclog my pores and remove impurities while resetting my skin. It’s super hydrating, creamy, and doesn’t dry at all, so there’s no irritation or tightness afterward. It also has a warming sensation, so it feels like I’m at the spa! It’s my ultimate skin savior and a product I can’t live without.
How would you describe your approach to makeup?
My approach to makeup is minimal and effortless, focusing on accentuating my natural features. I love playing with neutrals for my everyday look. For events and fun nights out, I emphasize one key area—always ensuring luminous, glowing skin, and adding an eye detail or a statement lip. I enjoy experimenting with new looks, which I learn from my makeup artists. I always use clean skincare first makeup products and love Saie and Tower28.
The Hero Buys
What can always be found in your makeup bag?
I always have the Ilia MultiStick with me, which is perfect for blush, lip touch-ups, and highlighting. I also never go anywhere without my Nars Radiant Creamy Concealer, Shiseido Eyelash Curler, Dior Clear Eyebrow Gel, and Charlotte Tilbury Powder.
Which fragrances are your current signatures?
I love all Phlur scents, especially Solar Power. I’ve been following the brand for some time and appreciate the stories behind each fragrance.
How do you select your evening fragrance?
I use Creed’s Wind Flowers in the evening. The combination of sweet jasmine, orange blossom, sandalwood, and iris is beautiful. The aroma is sophisticated, with a rich, floral sweetness balanced by warm undertones.
Talk us through your hair routine.
My hair routine starts with hair oiling half an hour before I shower. Then, I wash my hair with Ouai Detox Shampoo or Vegamour Growth Shampoo and use the Olaplex hair mask. After my shower, I use Fable & Mane’s post-wash hair oil. Prakti and Fable & Mane even created a MahaMoment collab between Prakti’s MahaMask and Fable & Mane’s MahaMane since I love this product so much,
What is the most unusual item in your makeup bag?
I always carry a lighter in my makeup bag and use a little heat on my eyelash curler to keep my eyelashes curled and lifted for longer. I let the eyelash curler cool down a bit afterward and then curl my lashes – it’s a very old-school technique.
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