As the world evolves by engaging with a visually-led narrative, luxury fashion house Prada has expanded its e-commerce platform by offering brand and product storytelling for a smart shopping experience in the UAE.

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While keeping in line with the brand’s aesthetic, the website’s layout transports you to a seamless world of online browsing.

From mini-videos to an enhanced integration of online and offline channels, Prada offers an interactive experience for all its users in the Middle East while also reflecting todays dynamic digital environment as the ‘Pradasphere’ section with its refreshed image moves dynamically between the past, present and future.

The exciting add-ons offer a revelation with each click allowing users to experience a unique digital experience through the Maison’s content hub including fashion shows, special projects, campaigns, films, events and locations of the Prada universe via two original browsing modes after it unveiled its new layout in Europe, and more recently in Japan, South Korea, China, Usa, Canada, Hong Kong, Brazil, Australia, New Zealand and Singapore.

To visit the website and explore the world of exclusive gifting for the wedding season visit

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Feature image Instagram @prada