In what could be the most perfect timing ever since we’re all currently homebound, a pyjama subscription service has now launched in the UAE.

Wanting a refresh of your own stylish set of PJs every month? That’s where PJs Every 30 Days comes in.

Founded by Laura O’Leary, she tells EW that self-care is at the forefront of the brand, encouraging subscribers to take some “me time” at least once per month, which is especially important during the current climate.

The idea came about from Laura’s own self-confessed pyjama addiction.

“I just love the feeling of putting on a fresh pair of pyjamas!” she admits. “Every birthday or Christmas if anyone asks what I want, my answer is always new PJs and last Christmas when my husband was struggling for a present I requested 12 pairs of pyjamas so I would have a new pair every month.

“That is what triggered this business idea, and I have been working on the concept ever since.”


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As for what the subscription model entails, it’s pretty self-explanatory, you’ll receive a pair of PJs every month.

There’s a number of different packages to choose from where the monthly payment is automatically taken every month – alternatively customers can pay three or six months up-front, which saves customers money. As for what they receive, that’s where there’s an element of mystery.

“In a nut shell, subscribe, sit-back and wait until the last week of every month then self-care with your new pamper treats in your new pyjamas,” Laura explains.

Despite only just launching, Laura has already been inundated with orders and big brands are even taking notice. EW can exclusively reveal PJs Every 30 Days has just secured a partnership with Boots Middle East, so subscribers can look forward to receive some of the leading brands stocked by Boots being included in their boxes.

As for the timing of the launch, Laura believes there couldn’t be a more perfect time to do so.

“With people staying at home more, pyjamas have become a daily uniform for some,” she says. “It’s also quite a stressful time and our service also acts as a monthly reminder to self-care, something us busy women tend to forget.”

Well, there’s only one thing we can say: sign us up.

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Feature Image: Paramount Pictures