Looks familiar…

Our July-August cover star, Paris Hilton, should fe celebrated for many things.

Being a 90s fashion icon, putting Kim Kardashian on the map, the OG of reality TV, inventing the selfie and most recently, launching her 25th fragrance. To mark this moment, the socialite championed her favourite Kuwaiti designer, giving ELECTRIFY the sparkling promo that is deserves.


Another thing that Paris should be praised for, is spearheading the celebrity fragrance industry. Around 15-years-ago, the entrepreneur launched her first namesake perfume, Paris Hilton For Women, which was followed by other hits like Heiress and Fairy Dust. This paved way to a billion-dollar business, accruing more than $2.5 billion in sales.

Now her 25th scent is here, and to welcome ELECTRIFY the 38-year-old turned to Yousef Al Jasmi. In the promo, Paris can be seen dancing to one of her songs in a crystal embellished mini-dress – a classic piece from the Kuwaiti designer that the star also wore for our cover shoot.

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A post shared by Yousef Al Jasmi جسميكو (@yousef_aljasmi) on

ELECTRIFY has been inspired by our former cover star’s “DJ lifestyle.”What I love most about being a DJ is the burst of energy I get on stage and bringing happiness to a crowd of people,” Paris says in the press release. “I wanted to capture that feeling in a scent and celebrate the confident woman who is the life of the party.”

So if you want to smell like apple, peony, vanilla, and sandalwood, then ELECTRIFY is the fragrance for you.

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Media: Instagram, top two images from July/August issue of Emirates Woman, photography Zeb Daemen