Ralph Lauren has announced upcoming movie star Levi Miller as the face of their Fall 2015 Polo Ralph Lauren Children’s campaign.
The little handsome title star of the upcoming film Pan, has been named as the brand’s new childrenswear ambassador, making his model debut in the Fall 2015 Polo Ralph Lauren Children’s campaign.
A Polo Ralph Lauren spokesperson said: “Starring in the upcoming Warner Bros. film, Levi brings with him the spirit of adventure and whimsy.”
The highly anticipated film, which boasts an all-star cast including supermodel Cara Delevingne, Hugh Jackman, Rooney Mara, Garrett Hedund and Amanda Seyfried, looks at the origins of Peter’s life in Neverland and the discovery of his destiny as Peter Pan. The movie is set for release on October 9, 2015.
The children’s campaign will be featured in advertising, window displays, in-store events and videos, was inspired by the story’s sense of exploration. In one image Levi Miller grins while wearing a pirate hat and in another he appears to be holding what could be a treasure map.
Shot by Matt Jones in New York City, the primary location was the tall ship Peking at the South Street Seaport. Built in 1911, the same year as the classic novel Peter and Wendy by J.M. Barrie was published, the ship provided the perfect backdrop for a season of signature styles influenced by the beat of contemporary fashion mixed with a little fantasy.
The collection reflects key trends of the season including stripes, plaids, cosy layers, tartan contrasts and leather moto pieces.
To celebrate the new campaign Ralph Lauren will be holding an exciting in store event, and they would love for you to attend. Visit here to RSVP. Everyone who RSVPs will be in for a chance of winning tickets to the exclusive film premiere.