Fear of God has landed in concrete at cultural hub Alserkal Avenue with a sleek, minimalistic pop-up.

Following on the success of the KITH pop-up, luxury e-commerce retailer Ounass hosts, this is another hype-worthy shopping activation for Jerry Lorenzo’s fans.

Fear of God Essentials

Running today until tomorrow, followers of the Essentials can shop the core and exclusive capsule range of timeless sportswear and loungewear styles for women, men, and kids. Taking inspiration from ’90s grunge and street style, expect the comfiest essentials in a neutral range of khakis and browns, ranging from Dhs175 to Dhs600.

The Atmosphere, opens from 10:00 AM to 10:00 PM, has been designed with a sleek and minimalistic interior design for an intimate and exclusive shopping environment.

Fear of God Essentials

The collection will also be available to shop online at Ounass.ae, with 2-hour delivery in Dubai and same-day within the UAE.

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Images: Supplied