Nowadays, when you want to be in the know-how for beauty trends, TikTok is the place to go.

With tried-and-tested olfactory finds taking off on the list of must-have essentials, the latest product seen making its rounds is the cult-favourite fragrance, Maison Francis Kurkdijan’s Baccarat Rouge 540.

This luxe byproduct was the combination of two masterminds, Baccarat and Maison Francis Kurkdijan (MFK). Regarded as one of the most flattering scents for both men and women, this covetable fragrance has garnered over 55.5 million views when the hashtag #BaccaratRouge540.

@zozoroeWell… looks like I found my new favorite perfume😍 Omg it smells amazing… #baccaratrouge540 #perfume #perfumetiktok #unboxing♬ Lacrimosa – Vienna Mozart Orchestra


Considered as the holy grail of fragrances, this global obsession has become the go-to scent for many. After originally launching in 2014, the perfume has made a groundbreaking come back in 2016, with modern notes of saffron, Amberwood and cedar. Another rare ingredient added to the aforementioned list is Ambergris, making the fragrance all the more exclusive.

As a melting pot for beauty aficionados, TikTok has branched into informative perfume content with popular names such as The Zoe Roe Show, Abby and Charles Gross vouching for this alluring scent. Flooded with reviews, everyone’s feeds are most likely to be filled with this premium fragrance.

Packaged in a pristine Baccarat crystal bottle, every inch of this scent is immaculately designed to ensure the notes and packaging create a memorable and lasting impression.

The fragrance retails for Dhs1,145 for 70ml on

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Images: Instagram @maisonfranxiskurkdijan