The new store is now open in The Dubai Mall

This week the luxury Italian streetwear brand Off-White arrived in Dubai. The popular label, which was set up in 2012, opened its first branch in the region at The Dubai Mall. The new store is located in the prestigious Fashion Avenue area of Dubai Mall, on the ground floor.


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The American designer behind the brand, Virgil Abloh, teased the launch on his Instagram account, posting an image of the shop pre-opening.

The new store has limited edition clothes and sneakers,  some so limited that they are in plastic display cases with the words “for display purpose only” on the boxes. Those in the display boxes include items from the brand’s popular collaboration with Nike, such as the Nike x Off-White Air Jordan 1 sneakers.

There are also some regional exclusives available in the store, to celebrate its launch.


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The brand is well-known for stylish high-end streetwear and currently has 25 stores, including the new opening in Dubai. The label is popular with celebrities, Rihanna, and Drake and both the Jenner and Hadid sisters have all recently been seen wearing the label.

Welcome to the Middle East, Virgil!

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Media: Getty, Instagram