Creative Direction: Daniel Robinson & Amy Sessions
Photographer: Žiga Mihelčič
Production: Olivia Morris
Fashion Assistant: Sarah Joseph
Makeup & Hair: Ania Poniatowska & Karolina Kurovicka by MMG
Cover Stars: Sarah, Nora and Dana Al Ramadhan
Location with special thanks to Nikki Beach Resort & Spa
All Fashion Ounass & Bouguessa

Welcome to The Pioneer Issue.

For our cover, we are very proud to have three incredible women, not only sisters but business partners who are changing the landscape of commerce in the beauty space.

Nora, Sarah and Dana Al Ramadhan, Co-Founders of Apotheca Beauty tell us what it takes to rethink how you approach an industry and build a brand that pioneers a new direction all while upholding a quality over quantity mentality in The Pioneering Beauty Empire.

EW October 22 Cover

Thinking outside the box is something those we feature in this issue have in common from Mary Alice Malone, founder and creative director of Malone Souliers in A Distinctive Aesthetic, founder of Aubade, Duha Al Ramadhan in Careful Curation and Caterina Ercoli, Head of Buying at Level Shoes in Delivering Growth.

Beauty-wise, we look at the dramatic effects NAD can have on anti-ageing in The Fountain of Youth, we speak to Lucy Goff, Co-Founder of LYMA on the first medical-grade laser to launch to market in The Game Changer and we compile the latest tech you can harness in terms of pioneering light therapy to elevate your skin in The Edit.

In The Wanderlust on page 142, we unveil the most unusual places to visit for the pioneers at heart. Go on – take the leap!

October’s – The Pioneer Issue – Download Now

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Images: Supplied