But first, let me take a selfie!
The selfie craze has well and truly taken off and it isn’t going anywhere, with 1,076 selfies taken every second around the world, it has become a form of expression. Legitimizing the 20 takes on the smartphone, face-tune and well-thought outfit choice, a ritual we all partake in, so why not celebrate it?
Maje Paris are doing just that with their latest A/W19 campaign. Shutting down any claims that selfies are narcissistic, this clever campaign sets to liberate us all, encouraging self-expression through the language of holding the camera face-on.
So what are you waiting for? As per Maje’s nod to the elevator selfie, this is by far the most vital moment for a pic, particularly if you have a pet dog in tow. With the hashtag #MydogandI it is clear who the real star of the show is here, Judith Milgrom (Founder of Maje Paris) features her very own furry friend, Gyps, in the campaign, giving us all the “Awww” head tilt moment.
The fall collection features pops of colour, houndstooth (a massive trend this fall), chunky trainers (a favourite with our sneaker-obsessed Fashion Editor), bucket hats, boxy-blazers giving us ample moments to style up our look to be camera-ready.
If you are someone who would usually steer away from pointing the camera towards you, why not give a shot? (literally) But before you do that, check out Maje’s eclectic fall collection at their new boutique store in Mall of the Emirates to get yourself insta-ready.
We have showcased a sneak peak of their A/W19 campaign video, which is candid, fun and fresh oh and don’t forget about the puppies, they pretty much make this campaign everything and more, because who doesn’t love their dog? For a look at the collection and more information on store locations, head to Maje online now.