When it comes to skincare treatments, we’re always keen to see instant results, but for many in-house procedures, more often than not, there’s a period of downtime.

But renowned Dubai-based salon BROWZ has launched a new Coolifting treatment known as Co2 Lift, which has no downtime, is non-invasive and will give you instant results of a youthful appearance in your skin after a single session. It’s a win, win, win.

Emirates Woman recently sat down with Michele Barclay, the founder of BROWZ, to find out the ins and outs of this new technology, how she came to launch the popular salon, her career journey and more.

What inspired you to launch BROWZ?

After frequent visits to the region, I fell in love with the Middle East and had the burning desire to bring my brow expertise to Dubai, which I did in 2005. It was over ten years later in 2016, that the BROWZ journey began, with the inspiration and help of my daughter Yasmin, who to this day is my “biggest teacher”.
Basically, we saw a gap in the market for custom brow design in an environment that people could put their trust in, plus get their desired shape every time.

What are the key elements of your role?

Constantly evolving and growing my team. Championing progression and being inspired to help others along the way.
We run many internal training programs weekly which I love to be part of and every Thursday is “Clients day” where we select a variety of clients to surprise with something special from BROWZ. Research, Reading, travelling in search of the latest most innovative treatments and products.
Mainly though you can find me at BROWZ daily I simply love the passion and energy which ignites within me being amongst my clients and team.

Talk us through your daily routine.

My day starts at 5am for the non-negotiation rituals which include mediation, yoga or gym and if I have time, I love to walk the beach to clear my head and set intentions for the day. I usually have my To Do list written from the night before & my day usually comprises of training, research of new treatments and products, personal development for the team. I love to eat with my family in the evening as they have their own homes, we use this time to reconnect and share. I love to eat out whilst my home is my sanctuary Dubai offers such an amazing variety of wonderful restaurants.

What is your most popular treatment?

As with all aspects of beauty, brow trends are always evolving. Instagram as a platform is undoubtfully driving this in brow design. Whilst Microblading is our forte and always our no. 1 seller the standout treatment of 2020 for BROWZ is Brow Lamination. When we launched this back in 2019 we were the only salon offering this treatment with me personally flying to the UK for the products! My observation is that this style compliments the year we find ourselves in where we all crave non-complicated edgy look and feel. It’s like a throwback to the ’80s!

Talk us through how the Coolifting Technology works.

The celebrity-endorsed non-invasive lifting, toning and sculpting treatment uses Coolifting technology to rejuvenate tired skin back to its youthful appearance. A single treatment sees immediate results reducing the look of wrinkles and fine lines whilst leaving skin positively glowing. Jets of a cool CO2 solution are sprayed directly onto the skin. The gas passes through the body at rapid speed while the bodies red blood cells (that carry oxygen molecules) move in, to remove the CO2 from the area, which in turn increases oxygen levels. The unique combination of high pressure and low temperature aids in the oxygenation process, resulting in increased cell turnover and younger-looking skin.

What are the benefits of the treatment?

We stimulate the natural collagen in the skin whilst nutrients nourish and replenish skins hydration, waking up the cells and improving firmness and elasticity. The results, skin envy!

How would you describe your relationship with your skin?

It is my number one ritual of my day after meditation and what I put inside my body, knowing this reflects on the outside. I believe the skin glows from within. I always use the best products I can find. How my skin feels is what’s important I want to feel hydrated and glowing. It is more important than my wardrobe, its an outfit you have every day.

What do you always recommend women who come in for a treatment?

We seek to understand our clients and their needs prior to suggesting any service at BROWZ. An indebt bespoke consultation to discover the perfect treatment to make you feel and look nothing but fabulous. We pride ourselves at BROWZ in treatment integrity whereby we only conduct treatments suitable for the client and their concerns and if not, we offer an alternative and at times have to refuse.



What is the best piece of advice you ever received?

“Set goals that are so inspiring that you can hardly sleep at night” – Brian Tracey.

In 2005 when I moved to Dubai I sat and did a Brian Tracey goals sitting exercise which took me one week to complete during which this piece of advice truly resonated.

What has been the biggest challenge you had to overcome?

Moving from The Mall to The Villa, undergoing such a huge project from scratch. Wanting everything to be perfect from the ambience, the décor and the overall look and feel at BROWZ. Endless meetings with designers and contractors to create this environment of luxury and style. We want our clients to feel we care and that we created a space that is minimalistic that focuses on the talents of our Artist and the most advanced treatments in the industry.

To make an appointment visit or find out more information visit browz.group

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Images: Supplied