SHEIN collaborates with popular celebrities across the GCC for an exclusive Ramadan collection. EW speaks to content creater and entrepreneur Noha Nabil, one of leading women in this campaign, about her association with the brand and what can we expect from this line.
Tell us about your collaboration with SHEIN.
Another great collaboration! I love working with SHEIN. They always make the best fashion pieces with the best prices. This year we focused on lovely Kaftans, modest dresses and Jalabiyas that are so easy to wear and style during Ramadan.
There are three distinct styles within this collection, what was the idea behind it?
We wanted to create something that would be comfortable yet stylish. So we worked on Kaftans inspired by Moroccan styles, comfortable Jalabiyas for gatherings and Iftar during Ramadan. We also worked on beautiful pieces for Eid and occasions.
Modesty is key when it comes to dressing for Ramadan, but how can one constantly innovate within this sphere?
I think modesty is classy! It gives a nice impression and makes you feel comfortable anytime anywhere! The textiles are chosen carefully in this collection; very elegant yet contemporary and lightweight which makes it modern modest wear.
What are some of your most precious Ramadan Memories?
Must be family gatherings! I love the moment we gather for Iftar on one large dinning table and catching up with friends and family members.
How does your personal wardrobe transition during Ramadan?
That’s another fun part! Lots of metallic accessories, metallic heels, hair accessories, stars , hilals, and so many beautiful kaftans! I can go on and on about how beautiful Ramadan styles can be.
Working on this collection, what were some of they key elements that were the most important to you?
Elegant pieces, great quality and comfortable wear. Pieces that makes you look good and feel good at the same time.
SHEIN X Noha Nabil Ramadan collection
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Images: Supplied & Feature Image: Instagram