Designed by an all-female team
Over the past few years, we have seen modest-wear break into mainstream fashion trends. There are now more options for hijabi women, and even designer brands have gotten into the modest-wear trend. However, this hasn’t been the case for muslim women athletes.
Back in 2017, Nike launched the Pro Hijab, becoming the first major athletic brand to do so. This step sparked conversation globally on the inclusivity and representation in sports and sportswear. For a long time, hijabi athletes did not have the professional and adequate sporting gear, but that has started to change.
Continuing to help level the playing field, the athleisure brand announced the launch of their Victory Full-Coverage Swimsuit. The two-piece tunic-and-leggings suit is the perfect fit for every hijabi swimmer and Olympian who is looking to compete in the highest level. Not only that, but the collection also includes a three-piece modest swimwear set for everyday athletes.
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At this point, Nike has commented their place as a brand for every woman, regardless of religion or background. Despite being labeled as a ‘modest’ swimwear collection, the Victory line is not only targeted towards Muslim women, but also others who are looking to protect their skin while swimming or competing as the suit is SPF+40 – protection is key!
Our June cover-star Zahra Lari was one of the athletes in Nike’s campaign for the launch. When she is off the ice, the hijabi figure skater likes to spend her time in the water. She expressed how the Victory collection made her feel saying: “I feel super light and confident in this,” says Lari. “It doesn’t weigh you down, and it helped me swim better. It’s so different than any of the swimsuits I’ve ever seen, and I know I can wear this confidently.”
Meanwhile, on her Instagram, the Emirati athlete gave Nike a shoutout for their inclusive efforts, writing: “thank you @nike for supporting us women and allowing us to do what we love is a modest way.”
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The Nike Victory Swim Collection is available starting February 1.
Media: Instagram, main image instagram.com/nikewomen
