Women will make up 80 per cent of the luxury hotel’s staff.

Plans have been unveiled for a new Dubai hotel that will be managed almost entirely by women.

UAE-based hospitality brand Time Hotels has announced it will open the four-star hotel in Dubai’s Barsha district by the end of this year.

Time Asma Hotel will have a female general manager, and 80 per cent of its team members will be female, providing career opportunities for more than 100 women, said Time Hotels chief executive Mohamed Awadalla.

The hotel will cater for both male and female guests, but will have two floors dedicated exclusively to women, with services including a ladies-only check-in counter, babysitting, in-room beauty treatments, ladies-only taxis and parking spaces.

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“True to its name, the hotel will offer a truly unique experience for women, we want to make them feel special,” Awadalla said.

“And that message is also extended to our female staff, we want them to feel special as well, as part of an exciting initiative advancing the case for more women in hospitality boardrooms.”

Ghada Mahgoub, who has been enlisted as the company’s first female general manager, has held senior positions in hotels in Cairo, Abu Dhabi, Fujairah, Ras Al Khaimah, Sharm El Sheikh and Dubai over her 20-year career.

Mahgoub said the hotel would hold an open recruitment drive for its female employees, offering training and development to help them achieve their career goals.

Hotels with a female focus are a growing trend in Dubai.

Earlier this month, luxury hotel Dukes Dubai opened on Palm Jumeirah, complete with a ladies-only space dubbed the Duchess Floor.

Debrah Dhugga, the managing director of the hotel, said she came up with the idea based on her own travel experiences. She identified a niche for high-end hotel brands to create a tailored experience for solo female travellers, with a focus on comfort, service, style and quality.

Jumeirah Emirates Towers is another Dubai hotel with a ladies-only floor, which is entirely staffed by women, and features rooms adorned with flowers, luxury toiletries, and a makeup fridge.

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