On our radar

New year calls for new beauty products, and Barkha Beauty is the latest name to enter the cosmetics scene in Dubai.

Founded by Barkha Shewakramani in 2019, the brand has quickly established a loyal following, including A-listers like Hailey Beiber, who have fallen in love with it’s introductory line of Matte Liquid Lipsticks.

 

 

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Barkha searched high and low to find the perfect nude matte lipstick with a luxurious moisturising finish, but when her search reached a dead end, she decided to take action and establish her very own label. “The idea of starting my own beauty line came from my desire to have good quality, moisturising products that are responsibly focused.”

Developed in Europe, the Matte Liquid Lipstick range is cruelty and paraben free and comes in eight shades that compliment every skin tone, ranging from nude to power red. Not only does Barkha ensures that all the products are responsibly made, a percentage of profits are donated to charities close to her heart, including support for victims of acid attacks.

 

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What’s next for the homegrown brand? They will be launching an innovative and industry-first foundation early this year, and are also working on a full complexion collection. “Eventually we will diversify into an organic range due to my rich Indian heritage.”

Watch this space

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Media: Instagram