IN PARTNERSHIP: The clean beauty movement is showing no signs of slowing down, especially in the UAE where educated shoppers are not willing to settle for any brands that contain parabens, sulfates, phthalates and artificial fragrances among many more.
However, the beauty market is a busy one, and many of the claims such as ‘organic’, ‘natural’, ‘green’, ‘eco’ or ‘non-toxic’ actually don’t hold much weight as there are no legal standards for these labels. The search for clean brands can be challenging, but the newly launched Glow Getters platform has done all the hard work to bring you the best ethical products on the global market to the UAE.
Driven by a passion for clean beauty and eagerness towards sustainability, Glow Getters has seen the demand for conscious beauty and lifestyle products in the region and are determined to deliver “purpose-driven brands, thoughtfully curated collections and multi-purpose products” such as Plenaire, Sansceuticals, Codex Beauty and NUORI, straight to your doorstep.
“We are extremely selective about brand partnerships, researching everything from the ingredients to the fine print on the label artwork before launching products on our e-commerce website,” the Emirati founders explained. “We have scoured the globe to find the absolute best brands whose values align with ours and whose products and ethos we believe in. We make sure to connect with brand founders as much as we can to learn about each brand’s story and unique ideals. We find that our customers enjoy this journey of brand discovery just as much as we do.”
Housing cult favourites that you already know such as Grown Alchemist and DAVINES, as well as some newbies that haven’t been easily available in the UAE before, Glow Getters stock 12 brands at the moment and are already tracking down more to add to their carefully curated edit.
“We’re constantly on the lookout for new clean and sustainable brands that align with our goals,” they said. “At the moment, we’ve reached out to a few regional brands but nothing has been finalized. We’re open to supporting regional brands as much as we can.”
For brands that offer results without compromise, take a closer look at some of the trailblazing brands you can shop on www.glowgetters.ae.
The brand: BIOLOGI
Aussie brand Biologi is behind the world’s first 100 per cent active natural plant serums. It’s a bold claim, but if you’re going au naturel you best commit to it completely. It took over 12 years to develop revolutionary extraction method that takes all the goodies out of the ingredients and supercharges them with active phyto and micronutrients. They have also achieved a global first for creating undiluted, free from fragrance products that contain zero synthetic activating agent.
Hero buy: BF Hydrating Serum Dhs175
The brand: CODEX BEAUTY
Harnessing the power of sustainably sourced indigenous Irish bo- tanicals and eco-friendly packaging that reduces their carbon footprint.
Hero buy: Bia exfoliating wash Dhs225
The brand: NUORI
A Denmark-based brand focus on pure formulations as well as clever packaging that keeps out air and bacteria. While some products are designed to last anywhere up to two years, NUORI products are freshly blended in small batches every 10 to 12 weeks before being delivered across the world so you receive the most efficient batch each time.
Hero buy: Vital Foaming Cleanser Dhs150
The brand: SANS [CEUTICALS]
It’s all good to be free of the nasties, but the products still have to deliver results. Sans from New Zealand manages to use pure formulas that work. The brand also ensures that the collection is multifunctional, keeping your regime powerful yet simple. All of the active ingredients used are taken to high-dose levels to stimulate cell regeneration, relieve sensitive skin conditions, reduce scar tissue and repair the internal structure of damaged hair.
Hero buy: Bio Active Body Exfoliant Dhs140
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