New Balance taps Saudi content creator Amy Roko as brand ambassador
Through various initiatives, New Balance will work closely with the Saudi cultural icon, comedian and rapper to champion women empowerment in the region.
Additionally, Roko will be the face of various campaigns showcasing New Balance’s signature cult classics such as the 550 and 530s.
As a prominent figure fearlessly challenging societal rules and norms with her sense of humour and authenticity, Roko has connected with women from all backgrounds. Through her different social media platforms, she has created a safe space for dialogue and thought-provoking conversations that aligns with New Balance’s ethos of fearless independence.
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