If you like doing something charitable while scratching that shopping itch, this new Valentino and net-a-porter.com partnership is for you. The pair have created a mix of limited edition pieces to support three chosen charities

The seven pieces are from the Valentino Rouge Absolute Signature collection – and perhaps, not surprisingly, they are all red. The pieces include a stunning leather jacket, leather shorts, sharp booted heels, and a handbag.

Net-a-porter.com will donate 20 per cent of proceeds from the sale of these trendy items to three charities chosen by Cash & Rocket organisers. If you aren’t familiar with the group, let us fill you in. Cash & Rocket is focused on doing good and raising awareness. Hence their third annual Cash & Rocket tour, which will see 70 women travel throughout Europe to raise awareness of three charities: Shine On Sierra Leone, OrphanAid Africa, and Sumbandila.

“All believe in women empowering women, which is something [we are] proud to support,” says Sashsa Sarokin, Buying Manager at net-a-porter.com, when talking about the event.

Maria Grazia Chiuri, Co-Creative Director at Valentino Maison, is herself closely involved in the whole process. “As a woman and a mother, I am very happy to be able to help other women and children,” she says. “I am profoundly convinced that it is essential to give them an opportunity for development and education.”


You’ll be able to buy the pieces online at net-a-porter.com from June 4, 2014, with prices ranging from Dhs1,050 to Dhs22,550.

Your purchases will add to the current US$550,000 that Cash & Rocket has raised. The funds will help provide higher education for young adults; create a garden to help children learn to be sustainable; and sponsor children from poor rural homes through education.

“As a mother of six, I feel deeply moved by the vulnerability and suffering faced by millions of families each year,” adds Julie Brangstrup, Cash & Rocket Founder. The event “is a chance for a group of powerful women to come together and truly make a difference.” 


* pleas note seventh item is a T-shirt, pictures of which are not yet available to the press