Shopping on NET-A-PORTER in the region is about to be taken to the next level.

The leading luxury e-commerce platform is set to launch a new localised site for customers in the Middle East.

Available on both web and app, the platform will feature all of the favourite brands across fashion, fine jewellery, beauty and more, which customers know and love and will also be available in both Arabic and English.

The dual-language concept will encompass local editorial content and product curation.

Nisreen Shocair, the CEO for YOOX NET-A-PORTER Middle East, explained the new launch will enable the e-commerce platform to highlight the amazing talent from the region.

“As the leading luxury platform, the launch of the localized Arabic site allows us to celebrate the unique beauty and talent of our community in the Middle East, bringing NET-A-PORTER even closer to its customers,” she said.

“We will continue to realize exciting developments in future, including collaborations with local designers through to new personalised experiences supported by platform capabilities, to ensure we continue to offer best-in-class curation and service in the market.”

Prices on the new localised website will be available in local currency, according to where you are based. Specialised personal shopping will also be available for customers in the region.

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Images: Supplied