NET-A-PORTER has unveiled its latest campaign ahead of the Holy Month of Ramadan.

Paying tribute to the history of the UAE, the capsule collection celebrates a curation of some of the region’s most covetable ready-to-wear brands.

From floor-sweeping gowns to flowy kaftans, the options are endless. Every house reinterpreted its classic silhouettes with iconic accents to complement the season.


The exceptional campaign captured the UAE’s history as it was shot in the alleyways of Al Fahidi Historical District, known as Al Bastakiya. By beautiful coinciding the silhouettes with the architecture, to emulate that feeling of nostalgia.

Nisreen Shocair, CEO YOOX NET-A-PORTER, Middle East said, “This Ramadan campaign offers a message of inclusivity, optimism and kindness. All of which represent the sustainable values of the Holy Month.”

This sophisticated edit features exclusive pieces from brands such as Taller Marmo, Elie Saab, Oscar De La Renta and many more, to highlight the true essence of modest wear this year.

NET-A-PORTER campaign

No matter however you choose to celebrate Ramadan this year, we can guarantee you’ll feel stylish throughout the month with the help of this sophisticated edit, which can be accompanied with tote bags or bold chunky jewellery.

The Hero Buys

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Images: Supplied