Naomi Campbell and BOSS unveil collaboration for the modern woman.
In the dynamic world of fashion, few names resonate with as much power and influence as Naomi Campbell. Regarded as a fashion icon and a pioneer for empowerment and inclusivity, Campbell continues to leave an indelible mark on the industry.
Her latest venture, a collaboration with renowned fashion house BOSS, further solidifies her status as a trailblazer.
Since her debut in the Fall/Winter 2022 global campaign, Campbell’s partnership with BOSS has flourished, leading to the creation of Naomi x BOSS, a dedicated capsule collection tailored for sophisticated, contemporary travelers.
Designed in close collaboration with the supermodel herself, the collection embodies the essence of a modern-day BOSS – confident, unapologetically authentic, and always ready to conquer new horizons.
Inspired by Campbell’s fast-paced lifestyle, the capsule features laid-back, iconic essentials that seamlessly integrate into the 24/7 wardrobe of the modern woman. From sophisticated outerwear to adaptable stretch pieces and statement-making footwear, each garment reflects Campbell’s unmistakable style and the brand’s commitment to quality and innovation.
Speaking about the collection, Campbell expressed her excitement, stating, “You’ll find pieces in the collection that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle – always ready for the next adventure, but never compromising on style.”
Marco Falconi, SVP of Creative Direction at HUGO BOSS, emphasized Campbell’s integral role in the collaboration, highlighting her passion and creative input throughout the development process. “It’s always an honor to work with Naomi. She knows what she wants and shared meaningful creative input throughout the development process, mixing the BOSS fashion codes with her own iconic style,” Falcioni remarked.
The Naomi x BOSS collection incorporates luxe fabrications such as cashmere, cupro, and luxe jersey, curated in a palette of almond, black, white, and bold purple accents. Notably, the collection integrates innovative technological fabrics, offering practicality without compromising on style. Features like anti-crease and anti-stress designs ensure that each piece serves a purpose beyond aesthetics, catering to the needs of the modern, on-the-go woman.
The launch of the collection on February 15 marks a significant moment for both Naomi Campbell and BOSS. Available globally in BOSS Halo stores and select pop-ups, the collection will be supported by a comprehensive marketing campaign across social media and large-scale outdoor advertising.
Describing the Naomi x BOSS woman, Campbell echoed a sentiment of empowerment and elegance. “The Naomi X BOSS woman is the embodiment of modern power and elegance. She’s confident, unapologetically herself, and not afraid to make her mark on the world,” they shared.
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With the Naomi x BOSS collection, Naomi Campbell continues to redefine the boundaries of fashion, empowering women to embrace their individuality and conquer the world with grace and style. As the collaboration unfolds, it serves as a testament to the enduring legacy of two icons merging to create something truly extraordinary.
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Featured Image: Boss
