With e-commerce brands garnering a sustainable approach in the world of fashion, Mytheresa is amongst the latest to enter the resale market.
The Munich-based luxury fashion e-commerce company joined hands with Vestiaire in order to allow its customers to shop secondhand items while dropping pre-loved items in a physical space as it expands with an enticing proposition for its audience which encompasses luxury shoppers.
In order to provide an overall seamless experience, the duo has come together to ensure that their customers are provided with the required personal assistance. The clients are automatically provided with store credit once the item has been shipped to the required facilities for authentication by the experts.
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Discussing the collaboration, Michael Kliger, CEO of Mytheresa, explained it was a “unique and innovative partnership”.
“We are confident that with this unique service we are providing a real benefit to our customers giving their beautiful designer pieces a second life. It further allows us to help drive change in the fashion industry by incorporating circularity into our business model,” he said. “We see a huge potential for the program and can’t wait to extend it to more customers, categories and markets in the next months.”
Fanny Moizant, President and Co-Founder of Vestiaire Collective added, “We’re thrilled to partner with Mytheresa to showcase our service and our passion for circularity. We’re also excited to see this unique initiative extend to a digital luxury platform, and we can’t wait to see how their loyal customers respond to it!
“We’re going to keep amplifying the voice of resale as a crucial part of achieving a more sustainable fashion system. And we’ll continue partnering and fighting side-by-side with brands and retailers, encouraging their customers to embrace circular fashion by reselling pieces they no longer wear.”
With global investors backing resale structured platforms, especially more after the pandemic, the concept of a circular economy has gained an overall momentum in recent times as a larger customer base is thereby attracted to it.
Known for its pre-loved luxury pieces, the space offers one-on-one assistance and quick payment features, making it one of the first major online wholesale players in the market to have adopted this business model structure.
Launched on June 9, 2021, for more information regarding the latest venture visit mytheresa.com
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Feature image: Instagram @mytheresa.com
