Calling all brides-to-be, is the latest website you need to bookmark.

As the Arab world’s first online platform for luxury wedding segments, the website is your ultimate resource for things related to your big day. Providing sophisticated tools and exclusive information covering every stage from the engagement to the big day, it’s your one-stop-wedding-shop. As the first platform in the region to connect engaged couples with luxury wedding vendors, aims to simplify wedding planning by transforming a fragmented and disorganised industry.

“We see significant potential in the market,” said Founder and CEO, Zein Malas. “The industry is driven by a young population and high average wedding spend. Combine this with a rapidly emerging online space and you have a very exciting picture.”

The word ‘farah’ is not only Arabic for happiness, but is also used in many dialects to mean ‘the wedding’, or more literally ‘the happy day’. Here are some of the top benefits that offers:

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  • Ideas and inspiration tailored to Arab weddings.

How? Photo galleries, song ideas, real wedding albums and inspiration boards are exclusively sourced from brides and vendors in the region.

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  • Comprehensive vendor profiles.

How? It features leading wedding professionals across the region. These vendors are handpicked and pre-screened by, saving you the time and effort involved in collecting word-of-mouth references and setting up meetings to research options.

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  •  Planning tools.

How? Offering technically advanced features like an ‘assign’ button on the to-do checklist which allows a bride to email a task to her wedding planner, mother or fiancé with a simple click of a button. A budget calculator also allows you to keep you spending in check.


  •  Interactive guides.

How? Essential information including step-by-step procedures for registering a marriage in each country and by religion. The site’s legal marriage guides are the only available resource, both online and offline, for marriage procedures in the region.

Log on, be inspired, and leave your planning woes to to look after.