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You are about to see a lot more of Jennifer Lopez thanks to the celebrated New York fashion house Coach that has announced her as the new global face.

 

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Award-winning actress, singer and producer will be the star of global advertising campaigns for leathergoods, ready-to-wear and footwear, beginning with the Spring 2020 season.

“I’m so excited for this collaboration with Coach” said Jennifer Lopez. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”

Just like the brand, the Hustle star is a proud New Yorker, and fans have been quick to point out that J-Lo famously wore carried Coach’s logo bags in the music video for All I Have.

 

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Like the house—which was founded in New York 78 years ago—she shares a belief in possibility and authentic self-expression.

“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign,” said Coach Creative Director Stuart Vevers. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”

A quintessentially New York brand couldn’t have picked a better person

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Media: Supplied, Instagram