MR PORTER has fused the world of watches with the world of music for its latest edit.

The number one hub for men’s luxury fashion and watches has introduced music, rhythm and style together for this new campaign.

The edit features a variety of bold standout timepieces from renowned brands such as IWC, Cartier, Piaget, Hermès and Jaeger-LeCoultre in technical models to archival updates.

The brand also has also cast local musical talents from London, styling artists in an impeccable fashion which wouldn’t look out of place at a swanky DIFC jazz club.

Summing up the campaign, Maxim De Turckheim, Senior Buyer of Fine Watches and Jewellery at MR PORTER, said: “We are excited to bring the hottest new releases coming from Watches and Wonders earlier this year by teaming up with the exceptional Maisons that created them. Keeping Time showcases exceptional timepieces from the world’s best brands in a very MR PORTER manner – bringing watches and style together under one roof for the ultimate luxury shopping experience.”

The carefully selected ‘Keeping Time’ assortment provides a timepiece for every taste and price point. 

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Images: Supplied