Each look in detail

For SS20, Sarah Burton wanted to focus on the raw beauty of craftsmanship. Each look has a story, developed through hours that it took to put a garment together. She wanted to celebrate every thread and stitch, giving us an even closer look inside the world of Alexander McQueen.


Starring alongside Vivien Solari and Felice Noordhoff is model Imaan Hammam. Daughter to Moroccan mother and an Egyptian father, Imaan has been making waves in fashion since she opened for Givenchy aged just 16. Her first ever cover was for US Vogue aged 17, so safe to say she knows how to work the camera.

In the campaign, she models four key looks, including an oyster dress in silk jacquard, lace, organza and tulle reworked from past collections with a draped asymmetric skirt and cotton tulle corset base. In another shot, Imaan models a slashed, tailored jacket with an extended tail drape in black wool silk with black satin lapels, jets, buttons and waistcoat tabs, black wool silk trousers and a white cotton poplin shirt with an extended tail drape and triangular lace trim.


Our favourite is the leather-like black dress, which is actually made from beetled linen. Garment beetling entails the making and unmaking of a dress which is hand-painted with potato starch and hammered by wooden blocks in pieces. The dress is then remade a final time.

As for accessories, the Cuff Boots with ankle folds, come plain or studded with grommets in antique gold, while the Story Shoulder has a brass front handle and is suspended from a chain inspired by horse bridles. Jewellery, made from antique gold, steal the show – especially in the look below. The rough approach to braided and woven necklaces, chokers and hand-sculpted multi- hoop earrings make for a bold statement.


Shop the collection in stores soon

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Media: Courtesy of Alexander McQueen