Fashion’s new muse

With the air of modern-day bohemia and that flawless French-girl demeanour that’s synonymous with style icons like Brigitte Bardot, it’s very hard to take your eyes of Lena Simonne. That unmistakable je ne sais quoi is what won her campaigns with global brands like Nasty Gal and magazine covers, and she is regularly spotted front row at shows like Elie Saab. We sat down the industry’s new muse to find out what exactly is that ‘French Girl Style’ formula that we can’t get enough of.

Words: Amy Sessions
Photographer: Jacques Burga
Stylist Gabriela Cambero
Hair: Alexis Parente
Makeup: Amelie Moutia
Shoot coordinator and concept: Diana Bell-Heather

Lena Simonne emirates woman cover star march 2020

EW: What does your first 30 mins of the day look like?

LS: I clean my face with cold water and I use the almond oil from Caudalie.

EW: What three beauty products could you not live without, and why?

LS: Embryolisse Hydratant cream, Egyptian Magic for my lips and Dior Backstage Lip Palette.

EW: Which emerging designers are on your radar now?

LS: Diane Kari and Each Other.



How do you like to dress off-duty?

LS: In oversized jogging pants at home, and in a comfortable sweatshirt and jeans outside.

EW: Whose style in the fashion industry do you admire?

LS: The chic sportswear style the Virgil Abloh imposed at Louis Vuitton.

Lena Simonne emirates woman cover star march 2020

EW: What was your first investment piece?

LS: My Yves Saint Laurent suit.

EW: Which Instagram accounts do you follow for fashion & beauty?

LS: @gabriellecaunesil for fashion and @sephoracollection for beauty.

EW: What’s always fashionable to you?

LS: Patent Doc Martens.

EW: How have you seen the industry evolve since you first started working?

LS: Everything has changed since the arrival of digital. There are far fewer in-person castings so less human contact.

Lena Simonne emirates woman cover star march 2020

EW: Have you faced any challenges within the industry?

LS: A strong social media presence is important. I’ve worked on improving mine as it’s now an important part of the job.

EW: What effect has social media played in your career?

LS: It has changed everything; people can see the real you.

EW: What advice would you give to your younger self starting out?

LS: Never give up

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Images: Emirates Woman