Dazzle for good
Founder of homegrown brand MKS Jewellery, HRH Sheikha Mariam bint Khalifa bin Saif Al Nahyan, has unveiled a charitable collaboration.
‘Keepsakes’ capsule collection is comprised of 18 karat gold charms and charm bases, including dainty necklaces, bracelets, earrings and rings. MKS Jewellery is on a mission to give back, which is why it has once again partnered with Ataya, a charity exhibition organised by Emirates Red Crescent taking place in Abu Dhabi this week, and are allocating donations to improve the health of millions of children with congenital disorders.
Also premiering at Ataya are charity charm bracelets, symbolic 18 karat gold charms, that have been individually knotted into silk bracelets by the women and children at the UAE-Jordan run Mrajeeb Al Fhood Refugee Camp. The entire proceeds from the sale of the bracelets will be donated back to the refugee camp that made them, another way that MKS Jewellery is giving back to the community.
Lana Albeik, a Syrian refugee herself, shot the collection campaign with MKS Jewellery to showcase these charms and speak about the cause: “Being able to be heard and be part of this campaign is a privilege in itself that we hope will make even the smallest change in the lives of people who aren’t just numbers”.
Media: Supplied
