From pristine tailoring, beautifully cut outwear and timeless accessories, Max Mara has long been a destination for sophisticated women who love to mix it up with classic silhouettes and contemporary twists.

Previously only available in-store on a global platform, the Italian brand is treating its Middle Eastern shoppers like true VIPs with the launch of the dedicated e-commerce site.

Browse the latest collection in a luxurious online environment from Max Mara, Sportmax and Weekend Max Mara across all product categories including runway collections, accessories, shoes and jewellery.

max mara ecommerce middle east

 

For autumn 2020 Max Mara collection, creative director Ian Griffiths dreamed up a romantic journey from Morocco to Russia. Think ponchos, rope belting, double hooded cashmere coats and of course the iconic Teddy coat available in black-on-beige striping.

Tailoring, as always, plays a strong role and there are also dramatic eveningwear separates, most notably the button-down shirt featuring exaggerated ruffles on the shoulders of the sleeves.

The new e-commerce platform will be available in the UAE and KSA, in both English and Arabic.

Shop online now via ae.maxmara.com

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Images: Instagram, Supplied