‘Not to be missed’: Region’s largest Porsche showcase to take place in Dubai

IN PARTNERSHIP: The Middle East’s largest Porsche showcase is set to take place in Dubai at the end of November.

Icons of Porsche will return to the Dubai Design District for its second-ever instalment following its hugely successful launch last year.

Just like its 2021 inaugural event, the two-day Porsche extravaganza will showcase the largest gathering of Porsches in the region, with a huge turnout expected, surpassing the 7,000 visitors from last year.

This year in d3, Icons of Porsche will take visitors on a safari-themed journey to celebrate Porsche’s rallying heritage, as well as spotlighting the passionate Porsche community in this region.

Amongst its expansive 17,000 square-metre venue, Porsche enthusiasts will be able to enjoy a host of experiences including a huge showcase of classic Porsche cars, entertainment acts from across the region, art installations from renowned artists and a host of F&B vendors.

It’s a spectacle which, as described by Porsche Middle East’s CEO Dr Manfred Bräunl, that is “not to be missed”.

“The safari theme for this year’s event will deliver a lot of exciting moments and engaging experiences,” he said. “Attendees can expect to see some famous Porsche vehicles from throughout our rich history, with pedigree and success off-road as well as on the race track.

“We are planning to deliver a calendar event that is not to be missed. It will be the ultimate platform to experience classic car nostalgia in connection with art, culture and the community.”

As part of this experience, the two-day festival will feature five zones, each with its own theme, immersing each visitor into what the Porsche heritage represents.

The Adventure Camp will showcase the adventurous side of Porsche; Community Village will encourage attendees to embrace the lifestyle of the heritage car brand; Design Factory will be a hub for the artistry behind the classic cars; Electric Field will act as a zone for the thrill-seekers with a passion for speed; and finally Art Valley will showcase a number of unique artworks from renowned international and local artists who have been inspired by Porsche.

It doesn’t end there, Icons of Porsche will also mark several key milestones of the German automobile manufacturer throughout its history including 20 years of its first SUV model, the Porsche Cayenne, as well as 50 years of Porsche design. Seventy years of Porsche clubs will also be celebrated, with the festival acting as a meeting place for Porsche Clubs in this region.

The 2022 Icons of Porsche is certainly one not to be missed.