Find your nude
Never has diversity and inclusivity has been more important to a makeup brand than today. Huda Kattan, aka the ultimate beauty boss, has always been quick to respond to the needs of her fans, and her newest launch could change the palette game.
Entrepreneur and co-founder of Huda Beauty has officially launched Nude Obsessions eyeshadow palettes – a range of products that cater to various skin tones.
Designed to celebrate every skin tone and eye colour, each of the three palettes – Light, Medium and Rich – contain a range of five matte shades and four complementary, shimmery metallic shades.
“My nude is not the same as your nude and I’m aware of that and sensitive to it,” explains Huda. “So, we approached eyeshadow with this in mind, to prove we understand it and we’re doing something about it beyond complexion.”
Ideal for creating a variety of looks, from daytime soft shading to a deeper shimmery finish for the evening, these palettes are designed to enhance your eyes in a few easy sweeps.
Constantly pushing the boundaries of making innovation and setting trends, this newest range wasn’t an easy one to achieve as Huda reflects:
“Utilizing our knowledge about tones and undertones through our experience with complexion products, we were able to create shadow formulas that truly appeal to a range of different skin tones which was honestly very challenging.”
“These palettes give full range to the word NUDE in the context of eyeshadow and are universally inclusive and can be worn by everyone,” she adds.
Below, she shares three ultimate tips on how to make the Nude Obsessions eyeshadow palettes work for you.
From light to dark
Blend the shadows seamlessly together, using darker shades in the crease and lighter hues along the brow bone and inner corners of the eye.
Keep it minimal
Use a smudge or liner brush, to create liner looks either on the eye lid or along the lower lash line.
Let it shine
With your ring finger or with setting spray on an eyeshadow brush, apply the shimmer or metallic shades to the center of your eyelid for a pop of colour.
Huda Beauty Nude Obsessions eyeshadow palettes are available on ShopHudaBeauty.com from October 9 and retailers in-store and online from October 15.