The latest Messika campaign is all about paying a tribute to the spirit of introspection during Ramadan.
Strengthening the deep bond that Messika has developed with the Middle East over the years, Maison Valérie Messika continues to celebrate the spirit of Ramadan with a campaign dedicated to the women of the region. Bringing together three empowered Arab women from diverse backgrounds—each serving as an inspiration, reflect on their personal journey and where they stand today through this campaign.
Yara Alhogbani, a Saudi-based tennis player, alongside Emirati designer Mariam Al Remaithi and Kuwait-based Lebanese actress Laila Abdallah, came together for an introspective session that honours the spirit of reflection during Ramadan. By coming together in unison, these strong women demonstrated the essence of community, spirituality and femininity that Messika is inherently known for.
18-years-old Yara Alhogbani is the first female tennis player to represent the country on an international level. Resilient, energetic and dynamic—Yara embodies a magnetic appeal that mirror’s the Maison’s signature diamonds. “A large part of Ramadan is about introspection and committing oneself to growth and lasting change,” shared Yara. “I make sure to take the time to distance myself from distractions so that I’m able to see where I can personally improve to better the journey that I’m currently on.”
Ever since Mariam Al Remaithi was a kid, she followed her passion for designing clothes—the kind of determination and perseverance Messika stands for. As a renowned fashion designer, Mariam carved her path to Paris, creating milestones that are symbolic of Messika’s visionary designs. “Ramadan has always been a source of inspiration for me,” explained Mariam Al Remaithi. “By tuning into my spiritual self, I am able to to recalibrate by creative vision and goals. There is a sense of serenity and demure elegance that is unique to Ramadan, which I tend to channel into my designs.”
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Loved across the region, Laila Abdallah is a multi-faceted actor with a playful persona, characteristics that blend well with the sensibilities of Messika’s DNA. Talking about the importance of Ramadan in her life, Laila Abdallah said, “Ramadan is a time to rejuvenate the mind, body and spirit. It is a special month that brings peace to my soul, allowing me the opportunity to self-reflect and create invaluable memories with loved ones.”
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“The women of the Middle East are some of the most inspirational I have encountered,” shared Valérie Messika. “They possess strength and softness in equal parts, and have a quiet sense of determination that enables them to pursue success in a manner that is authentically their own. Yara, Mariam and Laila embody the values of the Messika woman.”
Messika’s Ramadan campaign
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