Messika Appoints Edouard Schneider as Chief Brand Officer to spearhead global expansion.
Luxury jewelry house Messika has announced the appointment of Edouard Schneider as its new Chief Brand Officer (CBO). Schneider brings over two decades of experience in the luxury and fashion sectors to the role and will be responsible for shaping and overseeing all communication and brand image activities worldwide. He will report directly to Valérie Messika, Creative Director and Founder of the Maison.
Schneider’s responsibilities encompass a wide range of areas crucial to brand growth and visibility, including public relations, celebrity partnerships, event management, social media strategy, brand image development, and visual merchandising. He will also be responsible for guiding these initiatives across Messika’s international subsidiaries in key markets like New York, Shanghai, Hong Kong, Tokyo, and Dubai.
His impressive career trajectory includes significant leadership roles at prominent fashion houses. Prior to joining Messika, Schneider spent six and a half years as Global Communication Director & Head of French Division at Acne Studios, where he was a member of the Executive Board. He also held key positions such as Global Public and Press Relations Director at Louis Vuitton and Chief Communication Officer at Maison Margiela. His educational background includes a Master’s Degree in Marketing and Communication business management from Paris – ESG Business School.
Valérie Messika expressed her enthusiasm about Schneider’s appointment, stating: “I am delighted to welcome Edouard as a key member of our executive management team. His dynamic energy, extensive experience and deep understanding of the luxury industry come at a pivotal moment for Messika, as we expand our international footprint.” She emphasized the importance of Schneider’s global expertise, particularly in Asia, for driving growth in strategically important markets. “Edouard’s global expertise, particularly in Asia, will be instrumental in driving growth in these strategically important markets. Throughout his career, Edouard has consistently demonstrated an exceptional ability to design and execute innovative communication strategies with a global impact.” Messika also highlighted the collaborative aspect of this new partnership: “I am equally excited for our teams across the world to collaborate with him daily. His leadership, combined with his experience in Fashion & Luxury, will continue to raise the Maison’s expansion and solidifying our distinct image in the industry, while strengthening the irreverent allure of Messika Jewelry and High Jewelry.”
View this post on Instagram
Valérie Messika’s own journey is intertwined with the very essence of the brand. Daughter of renowned diamond dealer André Messika, she grew up immersed in the world of precious stones. This early exposure instilled in her a deep appreciation for diamonds and a desire to create jewelry that was both contemporary and timeless. In 2005, she founded her eponymous brand, driven by a vision to liberate diamonds from their traditional, often formal settings. Messika aimed to create jewelry that women could wear every day, pieces that were both elegant and expressive of individual style. The brand quickly gained recognition for its innovative designs, often incorporating moving diamonds and sleek, modern lines. Today, Messika is a global force in the luxury jewelry market, known for its distinctive blend of Parisian chic and contemporary flair. The appointment of Edouard Schneider signals a new chapter in the brand’s growth, poised to further solidify its position on the international stage.
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied
