IN PARTNERSHIP: While honing an authentic story-telling approach, Level Shoes is lifting the lid on the behind the scenes of its incredible brand.

In the brand’s new campaign entitled ‘Next Level Runway’, their diverse cast of staff highlight their top picks from Level Shoes whilst showcasing their personal style.

These masterminds are constantly working behind the scenes to ensure the best footwear styles are catered to us no matter what the season. With that, there’s no better way to reflect this campaign than by shedding light on members across various departments including In-Store, Buying, Marketing, E-Commerce, Personal Shopping and Visual Merchandising teams, as they project their expertise and top picks while expressing their individuality.

According to Elisa Bruno, General Manager of Level Shoes, it’s all about being able to further showcase the story of the brand. “At Level Shoes, we believe that the first effort to inclusion is creating an engaging and sustainable workplace environment and to find ways to get all employees—from seniors to juniors—personally engaging on social media and communicating to clients,” she says. “Ultimately they are the ‘face’ of our brands for our customers”.

Level Shoes continues to be a home for some of the most well-known footwear brands from around the world such as Axel Arigato, Burberry, Jacquemus, Nike, Gucci and so many more.

The homegrown concept from the Chalhoub Group also offers an array of bespoke services to cater to every customer including a personalisation hub and concierge, click & collect, foot spa and shaving service, as well as a cobbler.

The 96,000 square-foot department store in The Dubai Mall is solely dedicated to the astounding world of footwear in the Middle East as its home to a selection of world-class luxury brands.

However, at the heart of the brand is its people. From buyers to personal shoppers to merchandisers – get to know the masterminds behind Level Shoes, as well as their hero buys.

Claudia – Associate Buyer


From all offbeat sneaker styles with exclusive collabs, Claudia is the brainchild behind them and believes that shoes can make or break any outfit.

The Hero Buys

Claudia's Hero Buys

Penelope mules Dhs1,830 Paris Texas; Sporty sneakers Dhs780 Naked Wolfe; Trek Sandals Dhs2,140 Off-White

Lucie – Digital Merchandising Manager


From mastering the products on the application to the website, she lives and breathes the brand with a passion for shoes, while owning over 100 plus pairs.

The Hero Buys

Lucie's Hero Buys

Lace-up flat espardrilles Dhs1,760 Off-White; Alise Mules Dhs2,680 Gianvito Rossi; Woody wedge espadrilles Dhs2,020 Chloé

Ameera – Senior Personal Shopper


In case you’re on the lookout for the next hot pair of shoes to buy, Ameera is the one to contact with her lifelong passion for shoes with all her personal shopping experience.

The Hero Buys

Ameera's Hero Buys

Princetown mules Dhs3,000 Gucci; Penny Mules Dhs1,930 Loeffler Randall; Tribute flat sandals Dhs2,750 Saint Laurent

Sabri – Trend’s Department Manager


While not only being one of the best-dressed guys in-store, he’s an encyclopedia when it comes to the world of sneakers, as he represents Level Shoes both behind and in front of the camera.

The Hero Buys

Sabri's Hero Buys

X Gallery Department curb sneakers Dhs4,810 Lanvin; X Maison Margiela Classic leather Tabi sneakers Dhs1,160 Reebok; ONE STUD mid-top sneakers Dhs3,250 Valentino Garavani

Isaac – Fashion Consultant


Being one of the most trusted advisors onboard, his hands-on approach helps you find the perfect sneaker fit, as he also plans his outfit based on the chosen soles, which gives him that extra dose of confidence.

The Hero Buys

Isaac's Hero Buys

Pro leather sneakers Dhs350 Converse; Air Jordan 7″ Paris Saint-Germain sneakers Dhs980 Nike; Marathon R-Trail Sneakers Dhs1,120 Axel Arigato

The Emirates Woman Hero Buys


Located on the ground floor of The Dubai Mall in Dubai, UAE, you can also visit or download their latest Level Shoes application from the iOS apple store.

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Feature image: Supplied by Level Shoes