It’s beginning to look a lot like…

Burberry has revealed the cast of it’s festive campaign, and it’s stars Hijabi model Ikram Abdi Omar.


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The British heritage brand has always been known for picking a diverse and starry cast for their annual Christmas campaign, and this one is no different. With the images yet to be revealed, creative director Riccardo Tisci teased it on his Instagram and it’s looks like an edgy fairytale in the making,

“You better watch out…🖤 tomorrow I’ll tell you why ….” he wrote.


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Born in Sweden to Somalian parents, the Bristol-based Muslim model Ikram made her debut catwalk appearance for Molly Goddard Fall 2018 at London Fashion Week and since then graced the covers of magazines and worked with brands like Ryan Lo and Dubai-based e-commerce platform The Modist.

The full campaign will be revealed on November 12 across all Burberry channels and will run until the end of December 2019.

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Media: Instagram