One of the thrills of shopping is knowing that you’ve collected points for your next purchase.

By making it an even more rewarding experience, Bloomingdales has launched an exclusive beauty rewards program designed with reputed skincare and makeup enthusiasts such as Maya Ahmad.

Regarded as one of the biggest fashion and beauty e-tailers in the Middle East, Bloomingdale’s new program is filled with money-can’t-buy experiences and carefully curated gifts for a complete 360-degree journey.

The renowned makeup artist and a trusted source of all things beauty, Maya Ahmed, is proud to be a part of the campaign as she continues to be a loyal customer at Bloomingdales Middle East.

To understand more about the campaign, Emirates Woman speaks to Maya on her beauty journey and how this new experience is exciting for its users.

How did you find yourself forging a career in the world of beauty?

I always knew I wanted to work in beauty, and I had a passion for makeup since I was a kid. In 2012, while I was still at university, I started sharing photos of my beauty looks on my Instagram account @themayaahmad. I received very positive feedback from many young Arab women who wanted to know more and get all the tips and tricks to achieve these looks. This is when the following base on my Instagram account started growing. In 2013, I launched my YouTube channel to answer this growing demand by sharing makeup tutorials, product reviews, celebrity looks and other beauty experiences. I would test hundreds of products every week and create video content documenting my discoveries. It was one of the first YouTube channels in Arabic featuring content around beauty targeting mainly an audience from Saudi Arabia and other GCC countries. This is where I started collaborating with beauty brands on a regular basis to create content for their latest launches and attending international beauty events to cover the latest trends in the beauty world.


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What does the beauty industry mean to you?

The beauty industry is a crowded place, but there is still space for unique perspectives, initiatives, and individuals. It is always full of new trends, ideas, and opportunities, so we shouldn’t be afraid to get creative, experiment, and tap into that uniqueness of ours by staying true to it. I think the beauty industry has an incredible power to make people feel like they are part of a larger community where they can freely express themselves but also learn so much in the process.

How do you find beauty trends differ in this region than in the rest of the world?

I think that women from our region have different beauty standards and they are always looking for the latest product or innovation with the main objective to enhance their beauty. But I don’t really think that the trends are different. It’s the need that is different as women from the region have very specific skin or hair features. The external factors such as heat or humidity are also important elements to be taken into consideration to explain the choice of some products. But it is most importantly a matter of taste and culture as they often choose to go with bolder looks or stronger fragrances than what we can usually see in other parts of the world. But again, we shouldn’t be generalizing especially since more expats from all around the world are now considered as consumers from the region which means that the offerings in terms of beauty must be even more diverse to make sure to cater to everyone.

Your go-to daytime look?

Simple winged eyeliner with nude lips – like the one in my latest Bloomingdale’s beauty campaign.

… and nighttime?

If I’m in a creative mood, I would go for a more edgy style of eyeliner. Otherwise, I would simply “upgrade” my day look with red lips.

Can you talk us through the new Bloomingdale’s Beauty (BB) initiative?

The new Bloomingdale’s Beauty (BB) initiative is designed to reward and pamper makeup and skincare enthusiasts with carefully curated gifts and experiences that money can’t buy. The loyalty program offers four different levels of reward with benefits ranging from the latest digital beauty experiences to luxe curated boxes. The levels are allocated based on how much the customer spends across Bloomingdale’s beauty ranges. From the launch, every online purchase contributes to a customer’s level.

As a beauty expert, what do you see as the biggest benefit of the program?

I think this program offers great discovery opportunities for beauty enthusiasts. It includes tools such as the virtual try-on, shade finder or the skin analysis, but also exclusive tutorials and beauty content that would only be available through the program.

What are the hero products from the initiative?

It is really great to see that it includes some of the best and latest beauty products from brands such as Yves Saint Laurent, Armani, Lancôme, Kiehl’s, Shiseido, Estée Lauder and more… sometimes with early access to product launches.

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Images: Supplied & Featured Image: Instagram @themayaahmed