The first of its kind in the Middle East, Manolo Blahnik is bringing a luxury shopping experience straight to your doorstep.
With the world-changing, why shouldn’t the way you shop? This mobile luxury boutique concept allows you to step straight onto the bus and be transported to a premium shopping experience.
Here at EW, we got the opportunity to experience this visionary shopping concept, watch our TikTok below to get a sneak preview of the concept.
@emirateswomanManolo Blahnik now comes to your doorstep in ##Dubai. ##fashion ##mydubai ##fypdubai♬ I like shoes – Rob Anderson
Manolo Blahnik is the first company to collaborate with Runway on Wheels. Private and personal, the Runway on Wheels team showcase the collection to you, giving you the opportunity to try and buy from your chosen location.
Kristina Blahnik CEO of Manolo Blahnik said, “At Manolo Blahnik, we like to do things differently, which is why we are thrilled to be partnering with Runway on Wheels in our Middle Eastern market.
“It’s an incredible opportunity to give our loyal clients a new way of shopping and invite them into the World of Manolo. Adorned in Manolos’s whimsical and iconic sketches, the bus will be an unmissable attraction and a unique experience to shop our seasonal creations” she continued.
Set to be the future of shopping, staff are tested regularly, the bus is sanitized after each home visit and strict social distancing guidelines are in place, giving an insight into the post-Covid retail landscape.
Featuring some of Manolo Blahnik’s famous sketches, the bus can be booked for bridal, VIP personal shopping experience or a superlative gift idea.
To schedule the experience, visit therunwayonwheels.com
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