IN PARTNERSHIP: Whatever is going on in the world, Eid is still a time for joy and celebration. A time to count our blessings and give thanks. Above all, Eid is a time to share with family and that’s why this year, however you may be marking the occasion, Childsplay Clothing is encouraging you to make memories with those you love the most. The luxury children’s fashion retailer has opened the doors to their specially dedicated Eid shop, full of hand-selected pieces from the world’s finest designer labels to dress your child in at this special time of year.

“Family is at the heart of everything we do,” explains Brand Director, Ricky Bassi on the set of Childsplay Clothing’s Eid campaign shoot which exhibits rich, earthy colours to symbolise a return to home and the family unit. “We’re a family business and everyone who works here feels like family, so highlighting these occasions are really important to us.”

Burberry’s distinguished designs are made for occasions. Displaying class and heritage with their consistent colourway and iconic check print, the British fashion house deliver smart and stylish formalwear for all the family. Versace takes an altogether different approach with a polished display of energy and opulence. Mythical golden motifs adorn clean and comfortable cotton for couture that catches the eye.

Ralph Lauren’s cool, preppy style is perfect for a smart-casual affair, whilst Aigner’s blazers and shirts are made for those young gentlemen in the making. Elie Saab’s red-carpet creations will make your little princesses feel like the star of the show with their decadent textures and playful flair, whilst Balmain offers up modern styling with contemporary silhouettes and statement detailing. For a touch of glamour, you can always turn to Dolce & Gabbana and their gorgeous floral dresses and even a smart and sophisticated baby romper tuxedo with a bow tie and everything!

For those looking to take it easy and relax after Ramadan, Childsplay Clothing’s Eid edit also features luxurious loungewear from Gucci, Fendi and Moncler amongst other designer labels. They’ve also taken care of those finishing touches with footwear and accessories to complete your child’s Eid looks, as well as making for great gifts.

The hero buys

Versace Girls White Cotton Dress Dhs1,900

Versace Kids Baby Girls White Cotton Dress Dhs1,002

Burberry Kids Boys Black Cotton Poloshirt Dhs634

Burberry Kids Kids Vintage Check Mini Markham Trainers Dhs792 – Dhs845

Fendi Kids Kids Black/Brown Logo Trainers Dhs1670 – Dhs1843

For more information on the collection visit

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Images: Supplied