From seasonal pop-up boutiques to branded beach club takeovers – this summer is at its most chic. Here, Emirates Woman rounds up all the summer activations, taking this season to another level.
Dior at The Beverly Hills Hotel, California
Following last year’s glorious pop-up, Dior returns to California's ‘Pink Palace’. Running from May 24 – September 2, 2024, expect an exclusive wellbeing experience just steps from The Beverly Hills' legendary pool, with cabanas, pool chairs, spa treatment rooms and more splashed with the Maison’s iconic toile de Jouy print.
Balmain at One&Only Aesthesis, Athens
One&Only Aesthesis has transformed poolside lounging into a unique Balmain-Athenian Riviera escape, adorned with signature Balmain codes and heritage patterns for a healthy dose of Parisian chic. Every detail - from décor and umbrellas to towels, sunbeds, and floating loungers - embodies the essence of Balmain and the Pre-Fall 2024 collection, perfectly complementing the hotel’s exclusive summer experience.
FENDI at Puento Romano Beach Resort, Marbella
Fendi celebrates the summer season with a pop-up store and a takeover at Puento Romano Beach Resort's La Plaza in Marbella. La Plaza has been transformed into a Fendi wonderland featuring iconic stripes of the brand that dress up the space where guests can enjoy an all-day culinary experience or a gourmet brunch on Saturdays.
Loro Piana at La Réserve à la Plage, Saint Tropez
Loro Piana brings Italian elegance and relaxed summer living to the French Riviera with a unique experience at La Réserve à la Plage on Pampelonne Beach in Saint Tropez. This is the second year Loro Piana collaborates with La Réserve à la Plage. Open until October 5, 2024, the Maison’s motifs and colours subtlety adorn furniture, umbrellas, sunbeds, and cushions across the famed summer destination.
Mytheresa x Flamingo Estate Summer Body Shop, East Hampton
The Mytheresa.com x Flamingo Estate Summer Body Shop joins forces for a luxury pop up store at East Hampton. Up and running until July 30, 2024, you'll be able to shop exclusive brand collaborations, a fine edit of the best of luxury fashion and lifestyle pieces plus, a curated selection of skincare, food and daily body essentials at the Inconvenience Store.
Dolce&Gabbana at Casa Amor Beach Club, Saint Tropez
For summer 2024, Dolce&Gabbana returns to dress famous bohemian beach club in the heart of Pampelonne beach, Casa Amor. The creative take-over DG Resort showcases an extraordinary setting of friezes and multicoloured decorations of the Sicilian tradition, a tribute to the passion for the Mediterranean lifestyle.
Alberta Ferretti at Bombon Pool Club, Mallora
For Hotel de Mar Gran Melia’s 60th anniversary, the timeless era of the Mediterranean gem merges with the timeless elegance and contemporary sophistication of Italian luxury label Alberta Ferretti. Located in Bombon Beach Club, the new trend pool club in Mallorca, this chic takeover perfectly blends Italian craftsmanship with the magnetic charm of the Balearic Islands.
Dolce&Gabbana at La Cabane, Marbella
La Cabane in Marbella also returns for another season, dressed in Dolce&Gabbana’s signature Blu Mediterraneo print. La Cabane houses not only a dedicated pop-up boutique, but also a restaurant led by Dani García which features an exclusive Carretto Siciliano themed Dolci room. The menu also features the DG-themed desserts designed exclusively for the occasion, surrounded by the bold color contrasts of the Sicilian tradition.
Emilio Pucci at Thermes Marins, Monte-Carlo
Iconic Italian fashion house Pucci takes over Thermes Marins in Monte-Carlo, with the brand’s iconic patterns bringing a pop of colour to the spa of Hotel de Paris Monte-Carlo and Hotel Hermitage Monte-Carlo. The experience is further enhanced with a Pucci-inspired beverage inspired by the cheerful and colourful spirit of the House of Pucci, served at the spa’s bar of Thermes Marins, L'Atlantide.
Four Seasons + Jacquemus at The Ocean Club, A Four Seasons Resort, Bahamas
Jacquemus brings their “je ne sais quoi” to Four Seasons Bahamas, a playground for the international jet set since the 1960s, with Les Sculptures pop-up boutique and pool takeover. Relax under bespoke umbrellas, sink into a chaise, and towel off with French stripes at Four Season’s iconic Versailles and Ocean Pools. CARLO, The Ocean Club’s on-site boutique, has transformed into a Jacquemus shopping experience, featuring selections for men and women from the brand’s SS24 ready-to-wear collection.
Adriana Degreas
Brazilian resort wear brand Adriana Degreas is taking over Europe with a series of pop-up activations in holiday destinations including Cathaleia in Sardinia, Salotto Virginia in Capri, Cajun in Comporta, across selected spots in Saint Tropez such as Loulou Restaurant and Nikki Beach, where you’ll be able to shop your favourite sophisticated styles.
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Image: Supplied / Instagram @bevhillshotel
