Calling all fitness fanatics and style lovers, lululemon Atheltica finally arrives in Dubai.
Lululemon Atheltica launches today at the new Evolution 2015 extension in Mall of the Emirates, making it the first in the region with 15 to 20 extra stores in the pipeline.
Lululemon is opening its first store in Dubai with 15 to 20 more to follow
Already making a mark in the UAE, the brand has teamed up with local wellbeing and fitness ambassadors to help promote its range and showcase its versatility.
While it started as a yoga brand, lululemon clothing is worn by all kinds of trainers. Something which is showcased through its ambassadors, who include Omar Sultani, 37, vinyasa yoga teacher at Urban Yoga, Karina Bensemann, 37, Crossfit coach at Rig Crossfit, Melissa Dahlia Ghattas, 37, vinyasa yoga teacher at Zen Yoga, Nour Mansour, 32, indoor cycling instructor at Flywheel Sports and Karlee Hale, 23, Barre instructor at Physique 57.
Omar Sultani from Urban Yoga
“lululemon ambassadors are athletes, yogis, instructors and/or role models who embody and reflect the brand’s core values,” said a brand spokesperson. “They are athletic leaders who share the lululemon passion and dedication for elevating the level of health and fitness in the communities.”
Nour Mansour from FlyWheel
For those who aren’t aware of the brand or part of the ‘lululemon cult’ – you soon will be with its fans already including celebrities from Oprah to Kim Kardashian – lululemon Athletica is a yoga-inspired technical apparel company for women and men based in Vancouver, Canada. Founded in 1998 by outdoor sports enthusiast Chip Wilson, lululemon operates to date more than 300 stores throughout the US, Canada, Australia, New Zealand, Great Britain, Singapore and Hong Kong.
Karina Bensemann from Rig Crossfit
What makes lululemon so popular is that it provides seriously stylish clothes, which are built by athletes for athletes. There is also a focus on fit, function and technical performance.
Melissa Dahlia Ghattas from Zen Yoga
A spokesperson said: “As an originator brand, lululemon is design-led and focused on inventing the future for the marketed it created and continues to lead.”
Karlee Hale from Physiuque 57
With lululemon launching in Mall of the Emirates there’s really no excuse not to start that workout regime. Need inspiration? Check our #EWGetsFit
