L’Oréal has announced it will remove words like “fair”, “whitening” and “lightening” from their skincare products.

In a statement to CNN, the beauty giant said, “The L’Oréal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”

This move from L’Oréal comes after other beauty giants took similar steps in the wake of the beauty brands amidst the anti-racism protests which are taking place across the globe after the tragic death of George Floyd in the USA.

Unilever, the parent company of Dermalogica, Dove, Kate Somerville and more, announced last week it would be changing the name of its ‘Fair & Lovely’ collection which is sold in India.


“The evolution to a more inclusive vision of beauty that celebrates and cares for all skin tones, and no longer uses the words ‘white/whitening’, ‘light/lightening or ‘fair/fairness’, will be a policy for all Unilever’s Beauty & Personal Care brands,” the company’s statement said.

“We’re committed to a skincare portfolio that’s inclusive of all skin tones, celebrating the diversity of beauty.”

Last week, cosmetics giant Johnson & Johnson – the parent company of Neutrogena and Clean & Clear – also revealed it will stop selling skin-lightening creams.

The specific product lines Johnson & Johnson is discontinuing is the Neutrogena Fine Fairness and Clear Fairness by Clean & Clear. The products weren’t sold in the USA, but were being sold in Asia and the Middle East.

In a statement from the beauty brand, Johnson & Johnson announced its decision to discontinue the lines.

“Conversations over the past few weeks highlighted that some product names or claims on our Neutrogena and Clean & Clear dark-spot reducer products represent fairness or white as better than your own unique skin tone,” the cosmetics company said.

“This was never our intention — healthy skin is beautiful skin.”

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Feature Image: L’Oréal Instagram